About
Pelusa® is an independent studio founded and led by Sofía (hi!), a Graphic Design graduate from the University of Buenos Aires (UBA FADU). Sofía brings a long background in professional design, having worked mainly in gastronomy, decor, fashion, and other industries. From branding and illustration to packaging and creative direction, every project is a chance to bring ideas to life with character, meaning, and a playful touch. The compact, personalized approach allows for a close client connection, full process control, and authentic results filled with intention and emotion.
A fun fact: The name Pelusa comes from my last name. As a kid, Pelusa was a nickname I didn’t love (it means fluff in Spanish), but over time I grew to like it, and now it’s a big part of who I am and this studio’s vibe. Inspired by the name, the studio’s mascot was born: a little fluff wearing boots (my favorite shoes!)
Mision
Images and brands endure because they connect to something deeper than mere aesthetics. I aim to design with purpose, where every shape and color build stories that go beyond the ordinary and take root in memory. My vision steers away from the fleeting and focuses on soulful, fresh, and disruptive visual solutions capable of creating a lasting impact. Like the best memories, great design stays with you.
I work directly with clients, valuing closeness and open communication. I love teamwork because that’s where creativity truly sparks and projects reach their full potential.
Services
+ Branding
+ Illustration
+ Packaging/Product Design
+ Creative Direction
+ Art Direction
+ Type Design
+ Graphic Design for Apparel
+ Editorial Design
+ Posters & Prints
