Freres is a young and contemporary clothing brand that blends elegance with a fresh, laid-back perspective. In recent years, it has become a fashion reference in Buenos Aires. Its visual universe revolves around the concept of bon vivant: embracing life’s pleasures, enjoying the everyday, and finding beauty in simple moments.
The challenge was to translate that essence into illustrations that would become the heart of a capsule T-shirt collection — a series of prints that, each in its own way, embodies the spirit of the bon vivant.
‘The Terrace’ captures the calm of a seaside sunset. ‘The Jar’ pays tribute to the subtle beauty of a bouquet of flowers. And ‘The Pause’ celebrates the luxury of taking a moment for oneself, with a cup of tea as an excuse.
Client: Freres
Location: Buenos Aires, Argentina
Year: 2025
Work: Ilustration Design, Prints Design, Fashion Design
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