Conurwines is a wine brand born in Portland, Oregon, founded by four friends whose passion for wine, friendship, and football brought them together over time. The project blends two worlds: the Argentine wine tradition rooted in their origins, and the freshness and innovation of Portland, where the brand took shape.

More than a year ago, we developed the brand’s visual identity and the complete set of wine labels. Today, the project continues to grow with new product lines. The goal was to design labels as narrative pieces. Each wine, from the core line to the new releases, tells its own story, connected to the brand’s origins and its protagonists: four friends and a dog, Sote, that became the symbol of the project.

For this wine, the main character becomes a sommelier, mixing grape varieties as part of a playful experiment. The label design and illustration mirror the wine itself: A bold red blend of Pinot Noir and Malbec, an uncommon pairing that celebrates curiosity and exploration.

Client: Conurwines
Location: Portland, Oregon, USA
Year: 2025
Work: Packaging Design & Illustration

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