House of Gringa is a home décor brand focused on functional, honest design with a carefully curated aesthetic. Its value lies not only in what it offers, but in how it does so: through closeness, personalized attention and a sensitive approach to the relationship we build with the objects that surround us. Each product is designed to support everyday life and add real value to daily routines.
We developed the complete brand identity with the goal of expressing what makes it unique: a contemporary, approachable proposal with a cool yet genuine aesthetic. The identity aims to connect with customers and enhance the shopping experience, turning it into a more thoughtful and special moment.
This project placed a strong emphasis on packaging design as a key part of the overall experience, both for the physical store and the online shop. The objective was to consider the full journey of the product, not only the object itself, but also the way it reaches the customer.
Based on a detailed classification of different product types and purchasing situations, we developed a packaging guide that defines how each item is delivered. The system takes into account size, fragility, purchase context and occasion, allowing the packaging to adapt to different needs while maintaining visual coherence.
The packaging universe was built through a range of solutions—bags, wraps, boxes and textile supports—combined with graphic elements such as stickers, tapes and printed pieces. These elements work flexibly together, reinforcing the brand identity and taking care of every delivery moment, whether it’s an everyday purchase, an online order or a product intended as a gift.
Illustration plays a central role within the identity. Through loose, gestural lines, symbolic houses are created, each one different from the other. Every illustration represents a way of living and a unique universe, bringing together objects, scenes and small details that reflect the world of House of Gringa.
We also developed a brand character (its CEO!) that appears as a recurring presence throughout the visual universe, along with illustrations of some of the brand’s most iconic and representative products.
We also designed the visual identity for social media as a natural extension of the brand universe. A series of editable templates for posts and stories was created to support consistent, recognizable daily communication, tailored to the needs of a home décor brand.
Client: House of Gringa
Location: Buenos Aires, ARG
Year: 2025
Work: Branding, Packaging, Illustrations, Brand Applications, Social Media Identity
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