Federico Faria is a chocolate brand born from the intention of offering high-quality products, crafted with refined techniques, carefully selected ingredients, and a strong aesthetic vision. Inspired by the great European chocolatiers yet marked by a personal imprint, Federico Faria chooses to use his own name as a seal of authenticity: each product reflects his perspective, his pursuit, and his unique way of understanding the world of chocolate.
Every detail, from the recipes to the packaging design, is conceived to deliver a distinct sensory experience. Luxury, elegance, refinement. Produced in small batches, each creation combines craftsmanship with precision, creativity with restraint, appealing to an audience that values quality over quantity, and seeks meaningful gifts and moments of indulgence.
The visual identity of Federico Faria aims to capture the essence of the brand: a balance between artisanal and refined. Based on an elegant and understated foundation, I developed a warm visual system featuring classic-inspired typography, a color palette drawn from cacao tones, and graphic resources that add texture and personality.
The logo, featuring a swan emerging from the letter F, embodies the brand’s personal vision: elegance, balance, and craftsmanship. The swan symbolizes the purity of artisanal work, the fluidity of chocolate in motion, and the constant pursuit of beauty in every detail. It functions as a personal emblem: A visual signature that encapsulates the refined and sensitive spirit of Federico Faria.
The visual universe includes illustrations and patterns that reinforce the idea of handcraft, applied across packaging, communication pieces, and digital materials, ensuring a consistent and distinctive visual language.
In addition, I developed the brand application system, designed to maintain coherence across every touchpoint. From shopping bags, stickers, and postcards to business cards, each element conveys the warmth and care present in every product. The packaging design, for chocolate bars, bonbons, and dragees, strengthens the idea of a complete sensory experience, where visual design enhances both the quality and artisanal nature of the brand.
As part of a comprehensive approach, I also designed the social media look & feel, defining how the brand should appear and feel in digital spaces. I created an editable system of templates for posts and stories, ensuring aesthetic consistency and reinforcing the brand’s visual identity through a simple, elegant, and recognizable style.
Client: Federico Faria
Location: Buenos Aires, Argentina
Year: 2025
Work: Branding, Packaging design, Ilustration
Photography: Virginia Massanet
More projects
Solileb®
Branding, Packaging, Illustrations
Buenos Aires, Arg / 2025
Naked Lunch
Packaging Design
Buenos Aires, Arg / 2025
Conurwines
Branding, Wine designs, Illustrations
Portland, Usa / 2024
