Solileb® is a gastronomic project created to accompany every moment of your day, featuring incredible pastries, specialty coffee, and a restaurant experience. It’s a space that focuses on culinary excellence while keeping design and experience at its core.
We developed the complete brand identity with the goal of expressing what makes it unique: a fresh, relaxed, and playful proposal, yet deeply committed to product quality and the warmth that defines it.
One of the most distinctive elements of the branding is its brand icon, created under the concept of “the fruit on top of the dessert”. Before opening the physical space, Melany, the owner of Solileb®, dedicated herself to making cakes and pastries that she sold online. The opening of the store was the result of many years of work and dedication, and the symbol seeks to reflect that very gesture: the moment of crowning the journey. It can be read as a cherry, a raspberry, or any fruit that tops a dessert, that final detail that completes and beautifies the whole.
Typography plays a leading role in this identity. The visual system draws inspiration from classic posters, using a mix of typefaces that allows playful compositions and a look that feels fresh and relaxed. In addition, we developed illustrations and patterns inspired by the products offered by the brand, reinforcing its connection to the gastronomic world.
Among the brand applications we designed are the packaging for ground coffee, takeaway cups and cup holders, paper bags, boxes for pastries and cakes, tote bags, stickers, wax paper, coasters, napkins, straws, menus, uniforms, tableware, and a collectible tin, among others.
We also developed the visual identity for social media, conceived as a natural extension of the brand universe. We created a suggested posting grid and a set of editable templates for posts and stories, designed to keep the brand’s identity alive in everyday communication. These templates were built around the different types of content a gastronomic space might share: from menu specials and new dishes to opening hours, events, and guest appearances.
Client: Solileb
Location: Buenos Aires, Argentina
Year: 2025
Work: Branding, Packaging, Illustrations, Brand Applications, Social Media Identity
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