A specialty coffee shop is born in Córdoba, designed as a daily refuge: warm, joyful, and laid-back. A space where coffee is enjoyed slowly, people feel at ease, and connections flow naturally. With that spirit in mind, a full rebranding was developed—one that feels approachable, playful, and welcoming.

The project included the development of the brand’s entire visual universe: identity, illustrations, character design, and a wide range of branded applications—menu, t-shirts, postcards, stickers, cups, napkins, placemats, uniforms, among others—building a cohesive and friendly graphic system, full of thoughtful details.

One of the most distinctive features of the place is its pet friendly soul. All animals are welcome, but the true star is Popeye, the café’s real-life dog, who inspired the creation of a central character that appears throughout the visual identity and is even part of the logo.

Client: Surge
Location: Córdoba, Argentina
Year: 2025
Work: Branding, Illustrations, Character Design

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