Tina® is a travel agency designed with a human touch. Warm, approachable, and filled with a special kind of energy that connects with the desire to explore the world. For its visual identity, the idea was to build a fully illustrated universe that captures the excitement of traveling: boarding a plane, getting lost in a new landscape, or diving into a great adventure.
The project included logo design, typography selection, and a vibrant color palette. But the heart of the branding lies in a series of illustrations that portray different travel moments through expressive, endearing characters full of movement. A warm, dynamic, and dreamy identity that invites you to pack your bags.
The creative process started with character design, followed by the development of compositions that reflect different travel scenarios: big cities, natural landscapes, outdoor adventures, family trips, and more. Each scene aims to capture not just a destination, but to emotionally connect with the moment.
We also developed a wide range of brand applications, including stationery, printed materials for social media and trips, and a small illustrated travel magazine designed as a playful editorial guide to inspire new adventures.
Client: Tina Travel
Location: Santa Fe, Arg
Year: 2025
Work: Branding, Illustrations, Editorial
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